What types of links do you think you can build to your website? Have you seen your competitors backlinks? Just because your competitor has a link from a certain website, doesn't mean that it's a good link. So make sure to build links from quality websites.
What do I need to do?
First, let's explain what a link is. Have you ever been on a website and it said something like "click here"? When you clicked on "click here", it took you to a new web page. That is a link. A link takes you from one web page to another.
When someone adds a link from one page to another, the HTML code that you don't see will look something like this:
<a href=”http://domain.com/locations/los-angeles/”>Find out more about our Los Angeles location!</a>
Link building is the practice of building links from other websites to your own website. These types of links are called "backlinks"; links pointing from other websites back to your website. This can be a difficult task but it's very important to your business.
There are many ways to build links to your website:
Join your local Chamber of Commerce if they have a member directory. Often times, the member directory will let you include a link to your website. Most Chambers of Commerce will require you to pay a fee in order to join. For example, a business in Tampa could join the Tampa Chamber of Commerce.
Does your business have any professional associations? Often times, these types of sites have a member directory that will let you include a link to your website. Most professional associations will require you to pay a fee in order to join. For example, an A/C company could join the Air Conditioning Contractors of America.
Do you have a local newspaper or magazine that has an online edition? If so, you could contact them to see if they would let you write a guest article and have it posted on their site. In this article, you might be able to include a link to your website. If they don't accept guest articles, you could ask if they would be willing to write a story on your business, but you'd have to have something worth writing about such as opening a new location.
Look at the links that your competitors are getting. You can try to get links on the same websites as them, but make sure that they are relevant and not selling the same type of products.
Make sure that websites you want to build links on meet at least one of the following conditions:
*The site is in the local area you are targeting
*The site is relevant to your business industry
*The link will put you in front of your target audience
Be careful if you hire someone to do link building for you. Often times, shady SEO companies will build spammy links to your website. This is know as black hat SEO. Some ways they build spammy links are by using private blog networks, also called PBNs. Basically, they have built a bunch of websites and since they own them all, they can link to your website from each one of these spammy websites. While this can give you an initial ranking boost, once Google finds out your site can be penalized or taken out of Google’s index completely. And Google will find out. If this happens, you’ll have to spend money to get your backlinks reviewed by a professional and possibly disavowed.
However, this is less common now since Google tends to ignore bad links and only penalizes extreme cases. If your site doesn’t end up getting penalized or deindexed, most likely Google is ignoring many of your spammy backlinks. This means that you have just wasted money on building links that don’t provide your website with any value.