Google has stated that they use click-through-rate as a ranking factor. But HOW do you improve your organic CTR?

Adwords

Google Adwords ads are an untapped goldmine of words and phrases that you can use in your page’s title and description tag.

(After all, these ads are super-optimized for clicks)

And when you use proven ad copy in your title and descriptions, you’ll have an organic listing that stands out from the pack.