What is SEO in marketing?
Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement while increasing the quality of website traffic by increasing the visibility of a websites presence on search engines, Such as Google, Yahoo, and Bing.
On the other hand, an SEO marketing strategy when done well, is a comprehensive plan put together in order for your website to get more targeted visitors to your website from major search engines people use on their desktop computers, laptop computers and now from their smartphones.
Here is the typical SEO Process:
1: Keyword Research.
2: Competition Analysis
3: Technical SEO Website Audit
3: Website Optimization
4: On-page Link Building
5: Off-page Link Building
5: On-going Content Development and Marketing