Reduce Your Bounce Rate (And Improve Dwell Time)

Google pays very close attention to “dwell time”: how long people spend on your page when coming from a Google search. This is also sometimes referred to as “long clicks vs short clicks”. If people spend a lot of time on your site, that may be used as a quality signal.

The best way to reduce your bounce rate and maximize dwell time. would be to add more dynamic content on your most valuable pages, such as your home page and category pages.