Link Building Strategies And Services
Links are words or phrases found on other sites, that lead readers to your site, when they click on them.
These links, can be obtained in several ways:
+Natural, unsolicited links. These are the links to your site that other websites are compelled to include on their site without you asking for it. For example, a foodie magazine might feature an article about the best hamburgers in Brooklyn. So, if your fast food restaurant is mentioned in the article, it may also feature a link to your site so that their readers can find out more about your hamburgers.
+Directory links. Website directories can also list links to your site. In some cases, you can apply to have your site listed in the directory, and then you can supply the link yourself. So, if you run a fast-food restaurant with terrific hamburgers, you can have your website listed on sites like Yelp.
+Reciprocal links. These are the links that you get when you make a deal with another website. You can have links on your site leading to the other site, while the other site can have a link leading to your website. It’s a quid pro quo arrangement.
+Guest posting. You can submit well-researched articles on topics concerning your industry and submit them to other sites where they can be featured. These articles should already include the links that lead to your site somewhere on the page.
+Blog Comments. You can leave a few comments on blogs and forums that contain a link leading to your site.
Links are like votes. When you’re looking for a plumber or a dentist, or a great brand of car accessory, you probably asked around for recommendations from people you trust. The same principle applies in search.
When other sites link to your site, Google counts those links as votes from those sites. If a site is extremely popular and highly trafficed, it’s like having your website featured on the NEWS. This simply validates your website, thus confirming that your site is of high quality to your visitors.
You know, it’s not just the number of links. The sites that feature those links however, should be relevant to your niche. You also have to make sure that you obtain those links naturally. If you use “black hat” tactics like buying links, Google will eventualy penalize your site.