how to set up paypal subscription payments with paypal account

In this post, we’ll go step by step how to set up recurring payments in a business PayPal account.

I am pretty sure you need a business account with PayPal to have access to this feature so if you can’t access it, then take a look at your account status and upgrade if necessary. It’s free, but you’ll need to provide information on your business.

Log in to your account and let’s jump right in!

Go to Tools -> All Tools (If Recurring Payments is not in the dropdown list).

First, click on the little heart underneath Recurring Payments so that it will be in the dropdown list next time you log in and you’ll just go to Tools -> Recurring Payments, skipping a step.


Now, go ahead and click on Recurring Payments to enter that area. Once open, click on ‘Create a Subscription Button’ at the top of the list on the right side.

There are three steps or windows of information that you’ll need to provide and you can access each one by clicking on the corresponding blue bar.

PayPal calls these buttons so just know that I will refer to it as a button as well. Don’t worry if you don’t really need a button, that’s just what it’s called.

STEP 1 – Button Type & Payment Details

Choose button type – the default is usually Subscriptions and that’s what you want it to be.
Name your button where it says Item Name and if you need to do some advance tracking, you can give it a name in the Subscription ID field. This ID will be used again in step 2 (inventory tracking & profit and loss). In most cases, you can leave this blank.
Select the currency you want your button to use. This does not affect the default currency of your account. Each button can use a different currency.
Add a dropdown – you can ignore this as it’s only useful for physical products where you want to offer color or size options. Price options won’t work here.
Select button appearance
Select language for button and checkout window
Choose either a buy now or subscribe button
Or, add a link to your own button image

Have PayPal create user names and passwords for customers if you are setting up membership access for login to your website and you want login access generated through PayPal. Depending on the membership software, you may or may not need to do this through PayPal. You can click on the link next to the notes for instructions.

Enter the amount of the recurring payment. If the fee is 25.00 a month, then enter that here without currency symbols.
Set your billing cycle here in days, weeks, months, or years.

Set how many cycles you want it to run. If you have a yearlong program with monthly payments, then set your billing cycle to 1 month and ‘stop cycles’ to 12. There is an option for ‘never’ and I’ve been told that PayPal will stop the cycles after 24 months if you are using a third-party integration. I can’t confirm this first hand. If you want to go past 24 months and are using integration with another system, I recommend you contact PayPal to be certain so you don’t have surprise cancellations, then end up having to try to get customers reinstated. I’m sure PayPal has an upgrade service if you need more advanced subscription options.

Tick this if you want to offer a free trial and select the appropriate options. If you want to do a free trial, then just leave the ‘amount to bill’ field blank but be sure to tick it to turn it on.
Then, Select whether you want to use your PayPal merchant account ID or your primary email address. I always leave this on the default or ‘use my secure merchant account ID’.

Track Profit & Loss

Tick this selector and the field to assign a value to the item will appear. This would be the value of the subscription cycle amount.

STEP 3 – Checkout Features

This section is for the actions that you want to happen after or upon checkout.

Indicate yes or no to whether you need to collect the customer’s shipping address. If you do, this information can be found within the payment transaction.
Tick this and add the page you want a customer to go to if they cancel their checkout. I usually set this to go back to the original offer page in case cancelling was a mistake or they felt they needed more information. You could send it to a FAQ section in case they had an objection that caused second thoughts.

Tick this and add the link to the order confirmation page.

Advanced variables can most often be left blank. This is a way of adding HTML code to your button to add customized actions. Usually you only know what to use here because you need an action to take place and you’ve learned you can do it here. Here’s a list of some of the optional variables in case you’re interested.

Now you’re done so you can click the yellow ‘Create Button’ button.

Next, you’ll see the page where you can grab either the button code or an email link. If you’d like to use your own website button style, you can use the email link.

Up top you’ll find instructions on how to use the button code.

Here’s the section that has your button code. This code will display a payment button on your website. The code in the example is blurred out but your code will be here and you can click on the ‘select code’ button to copy it to your computer, then paste it into your web page or wherever you need it. Click on the ‘Email’ tab if you want the link. If you want to go back and change something, you can click on the ‘Go back to edit this button’ link. I actually use this sometimes so it’s great they put it here so you don’t have to go back through the navigation to get to it again.
In this section, you have a few more handy navigation links. These are convenient when you have a handful of buttons to make. If you need to make similar buttons, click on that link… it’s a super time saver!

When you need to go back in later and make changes to your recurring payment (subscription) button, you can find it under tools again, but this time click on ‘Payment Buttons’.

Under ‘Action’, you can choose from Edit Button, View Code (If you just want the button code or link), Create Similar Button, Delete Button, or Create New Button.

That should do it! You should have your recurring payment button set up now.

I hope you’ve found this useful. Just so you are aware, I’m not a PayPal expert but if I can help in any way I certainly will.