Best SEO Myths of All Time
the SEO Myth Buster!
The deeper your pages are buried in your website, the less valuable Google will perceive them to be.
The above myth is false, because if you use a technique called, "deep linking", your so called buried pages, would then be linked back to there relevant categories, thus would create a so called "silo" like internal linking effect, not only that, but those buried pages would now rank like never berfore. 🙂
Because of past abuse by people marketing on the Internet, Meta Keywords and Meta Descriptions no longer carry as much weight as they once did with search engines.
Today, keywords work much better if they appear in the page. Although you can certainly use Meta Keywords, it is only recommended if you use relevant seed keywords and no more than say 1o-15 max. Otherwise it can actually hurt your rankings in search engine results.
Google hates SEO
1. Google readily states that SEO can "potentially improve your site and save time" and that many SEO agencies "provide useful services.
" Google even advises "If you're thinking about hiring an SEO, the earlier the better."- Google
2. Google published their own SEO Starter Guide. While a bit out of date, it certainly encourages people to take advantage of SEO techniques to improve search visibility.
While Google seems to encourage search engine optimization, it almost certainly hates manipulative SEO. The type of SEO meant to trick search engines into believing false popularity and relevancy signals in order to rank content higher.
You should avoid links from any directories.
The root of this myth is in thousands of discussions over the Internet about how useless or even dangerous to have backlinks from low-quality directories.And that is true! You should avoid getting tons of backlinks from those sites.
But, there are a good amount of high quality, high authority directories relevant to your niche.And if you get a backlink from those sites it will have only positive influence on your rankings and traffic.
You should strictly follow some anchor text proportions
The idea is that essentially there's a percentage for how many of your keyword anchor text, anchor phrases should be branded, partially branded and exact keyword match links, that are carrying anchor text that's specifically for the keywords you're trying to rank for, and random assorted anchor texts.
Again, rooted in some fact, the fact being if you are doing sketchy forms of link building of any kind, it's probably the case that Google will take a look at the anchor text. If they see that lots of things are kind of keyword-matchy and very few things contain your brand, that might be a trigger for them to look more closely. Or it might be a trigger for them to say,
"Hey, there's some kind of problem. We need to do a manual review on this site." - Google
If you link to other sites you will lose link juice, domain authority, page rank or something else.
Historically, a long time ago, PageRank used to flow in a certain way, and it was the case that if a page had lots of links pointing out from it, that if I had four links, that a quarter each of the PageRank that this page could pass would go to each of them. So if I added one more, oh, now that's one-fifth, then that becomes one-fifth, and that becomes one-fifth.
This is old, old, old-school SEO. This is not the way things are anymore.
PageRank is not the only piece of ranking algorithmic goodness that Google is using in their systems. You should not be afraid of linking out. You should not be afraid of linking out without a "nofollow" link. You, in fact, should link out.
Linking out is not only correlated with higher rankings. There have also been a bunch of studies and research suggesting that there's something causal going on, because when followed links were added to pages, those pages actually outranked their non-link-carrying brethren in a bunch of tests.
More than one link from the same site is useless
This one is rooted in the idea that, essentially, diversity of linking domains is an important metric. It tends to be the case that sites that have more unique domains linking to them tend to outrank their peers who have only a few sites linking to them, even if lots of pages on those individual sites are providing those links.
You shouldn't be stopping your link efforts around a site, especially if it's providing great traffic and high-quality visits from those links pointing to you. It's not just the case that links are there for SEO. They're also there for the direct traffic that they pass, and so you should definitely be investing in those.