First, find mentions of your company and products that don’t link back to you.
Here’s an example:
Search for an unlinked mention..
Then you email the person with a friendly reminder to add your link.
Very simple…but very, very powerful.
See how the author of that article mentioned backlinko.com….but didn’t link to it?
That’s where link reclamation comes into play.
Instead of saying “oh shucks, I wish they linked to me”, you proactively reach out and ask them to link.
You see, when people mention you in an article, they (usually) like you.
(That’s true even if they didn’t add a backlink to your site)
A simple friendly reminder email is usually enough for them to log into WordPress and add your link.
Here’s the step-by-step process:
1. Find Unlinked Mentions
Use a tool like BuzzSumo and Mention.net to find mentions of your brand.
When you do, you’ll get a heads up whenever someone writes about you online:backlinko mentions
2. See whether or not the person that mentioned you linked back to your site.
If they linked to your site, you’re set.
3. Reach out and get your link
Finally, send them this email template:
I just wanted to reach out and say “thanks” for mentioning YOUR BRAND in your excellent article yesterday.
We really, really appreciate it.
I’m reaching out today to ask if you could add a link back to our site. That way, people can easily find us while reading your article.
Either way, thanks for the shout out and keep up the great work!
I can tell you from experience that these are some of the easiest — and most powerful — links you’ll ever get.