Best 4 Negative SEO Prevention Strategies for Your Business

Did you know, most small business owners have begun to understand the importance of Search Engine Optimization in their online business. However, most of us end up concentrating only on positive SEO strategies. Awesome, but wait.. we must also focus on the darkside of SEO or rather, negative SEO.

What is Negative SEO?

Negative SEO will pull down your SEO numbers. This is one reason why your SEO efforts might not be working as you expected.

Here are the 4 best Ways to Check for Negative SEO.

1. Check Your Backlinks ::

Backlinks are the links that direct to your site from other sites. If the website it is directed from is just spamming your site, that is a problem. Bad backlinks will reduce your site’s SEO ranking. This is because the search engine might think that you are spamming your own links. Hence, you must make it a point to approve backlinks only from legitimate sources.

2. Check Your Keyword Rankings ::

Use tools like Authority Labs and AdWords to keep an eye on your keyword rankings. Check them as often as you can to avoid negative SEO.

3. Check for Duplicate Content ::

Google and other search engines hate content duplication. But just because you publish original content, it does not mean that it cannot be duplicated. Some websites can copy your content and cheat search engines to believe that they created it first. This causes a negative SEO impact on your site. Tools like Copyscape can be used to check content duplication. It tells you which website has your content, so you can report that to search engines.

4. Check Your Website Speed ::

The speed of your website is one of the major factors for SEO. Check your website speed and keep it as fast as possible. A slower website will lead to negative SEO.

These are the best 4 negative SEO prevention strategies that you can begin using in your SEO effort.