The Google PPC Guide for Online Advertisers

Did you know, most business owners select only the most broad keywords that relate to their business, making the ppc campaign very expensive. However, these same broad keywords, typically have exponential competition, making it next to impossible to attract quality, targeted visitors. If you plan to use Pay Per Click marketing techniques in your marketing strategy, you should all ways consider using our top ppc tips to help you make your strategy effective and way more efficient than ever before.

Free PPC Tool - The Google Keyword Tool

Google offers a free tool to help business owners decide on their choice in keywords. While there are other keyword tools that are effective, they often cost money. The Google tool is free and as in-depth as most paid for keyword research tools are. Moreover, most small business owners doing business online, do not know what to look for while using these certain tools. There are a couple of ways however, to use these sweet free ppc tools in your marketing campaigns, but the most effective way to use this ppc tool, is by entering your targeted keywords into the system in order to quickly see how many other businesses, or competitors are using the keywords in their own site campaigns.

Using this to your advantage

The most popular keywords are going to cost you the most money per click in your campaign. Yes, you may receive a lot of traffic from popular keywords, but be aware that thousands of other site owners are attracting the same kind of traffic. If they offer a better product, or if their site is more user-friendly than yours, you may lose valuable business, forcing you to lose money from the campaign.

Alternatively, you may use less popular keywords that won’t cost you more than a couple of cents per click. However, these keywords may not bring in much traffic. So, Unless you are a wealthy business owner who is willing to spend a lot of money on popular keywords in exchange for heavy traffic, you may want to invest in unpopular keywords. However, if you operate a specific niche site, your investment may turn into something very profitable. By operating a niche site, you become an authority for that particular product or service, and people will feel obligated to buy from your site. They keywords you use in your campaign may be unpopular, but you don’t have a lot of competition to worry about. Remember, niche sites are not as popular as generic sites. Therefore, a retail site about all types of products will cost you more money in Pay Per Click advertising, than a site about a specific brand of products.

Consider these tips when planning your Pay Per Click advertising with Google’s Keyword Tool, or contact us to implement it for you.